Deleting your data

How to delete your account or ask us to delete your data

If you have an account, you can delete it yourself from your account settings. Download and save any files you want to keep first.

Otherwise, or for anything beyond the account, email hello@purepernille.com from the address you used, with the subject "Delete my data". We'll confirm within a few days.

If you signed in with Facebook or Google, you can also disconnect Pure Pernille from that account's own app settings. That stops any further sign-in, but delete your account here as well if you want the data on our side removed.

What we delete

Your account and sign-in methods, your access to the files under My Products, your newsletter preference, and any message you've sent us that we no longer need.

Personalised-plan questionnaire answers, including any health information in them, are deleted three months after the finished plan is delivered whether or not you ask. On request they can be deleted sooner once the plan has been delivered. The deletion covers the database and the admin records; the finished plan itself stays linked to your order so you can still download what you paid for.

What we have to keep, and why

Records of completed purchases. Invoices are accounting records and Danish law requires us to retain them for five years from the end of the relevant financial year. Deleting your account does not delete them, and no shop can delete them on request.

Those records are kept only for that purpose. They aren't used for marketing, and they're not shared. If you later create an account with the same email address, your purchases appear in it again.

Information may remain temporarily in protected backups until those backups are replaced according to the normal backup cycle.

Deleting your files

Anything you bought and downloaded is on your own device. Deleting your account here doesn't remove those copies, and we can't reach them.